A Helmet That Fits and Feels Like It Should

The first time Rob Joseph went snowboarding, he hated the helmet he was required to wear. This inspired him to co-found Anti Ordinary – an action sports brand protection company that creates soft, comfortable, and stylish helmets for snowboarding. Listen to how Rob started this company and the lessons he’s learned the last four and a half years, founding and growing a company that certifies helmets for both the European and American safety standards.