Adduco Media Acquires Spread Effect

This acquisition will allow us to expand the reach of our internal web assets while supplementing our current agency fulfillment offerings.

If you put your ear to the ground, you can hear a distinct rumbling sound. It alternates between roars and whispers, with a presence that lightly follows in your every footstep. It’s not an earthquake, nor is it a great herd of cattle come to trounce the world underneath their hooves. It’s the sound of Utah’s tech and startup community expanding by the nanosecond, an act that is simultaneously sustained by a horde of companies spread throughout the state.

Lehi-based Adduco Media is part of this horde. Their growth began in March with the purchase of Trafficado and now continues with the recent acquisition of San Diego-based Spread Effect.

“This acquisition will allow us to expand the reach of our internal web assets while supplementing our current agency fulfillment offerings,” Casey Zaugg, COO of Adduco Media, said in a statement. “We look forward to working with the Spread Effect team.”

A digital strategy and performance marketing agency, Auddco will continue to be based in Utah while utilizing the writing and publishing skills of their California counterparts. And to those looking for leads in the mortgage, legal, and technology departments, Adduco waits with open arms.

Published 6/19/2015