Needle introduces Advocate Marketing Cloud to drive e-commerce

By Jordan Phelps

Needle announced the release of the Advocate Marketing Cloud that will help marketers and e-commerce leaders drive sales and create a better online shopping experiences. Salt Lake City-based Needle was founded in 2010 to better help e-commerce retailers drive traffic to their sites and close transactions through leveraging brand advocates.

“Needle was founded on a simple premise that shoppers today online have real difficulty finding trusted, credible information to help them make their buying decisions,” said Scott Pulsipher, President and COO of Needle.

With the release of the Advocate Marketing Cloud, the suite of Needle products now includes advocate generated content, on-demand answers from advocates to online shoppers’ questions, and a list builder function that provides a more natural way to harvest emails for customer acquisition. The cloud mobilizes advocates to deliver tailored content throughout the entire shopping experience online to drive more sales and acquire more customers.

“The value of Needle’s marketing technology not only provides an invaluable resource to our shoppers, but has also had a measurable impact on our average order value, conversion rate and customer satisfaction scores,” said John Gonsalves, VP of Direct to Consumer at TaylorMade — an early adopter of Needle’s Advocate Marketing Cloud. 
Needle will also release additional features such as Insights, Q & A Responder, Advocate SEO and Ads later this year. This launch is really the beginning of the realization of the full vision we had around what advocacy can do for the state of online shopping, said Pulsipher.