Acquires C9

There could not be a more synergistic pairing than and C9.

If you were, recently valued at over $1 billion on the heels of a $60 million fund raise from Salesforce and Microsoft, what would your next move be? Actually, it doesn’t matter what you think, because has already made their choice: get bigger, stronger, and more powerful by acquiring the predictive analytic solutions of California-based C9.

“There could not be a more synergistic pairing than and C9,” Dave Elkington, CEO of, said in a statement. “We’ve long led the inside sales market, and now we’re going into the field to solve one of big data’s biggest blind spots: how to turn big sales data into measurable business results and increased revenue.”

By adding the 80+ employees and predictive analytics C9 offers, the death grip holds on the sales acceleration world grows ever tighter. What started in Utah has now expanded to Silicon Valley and London, with continued growth expected in the near future.

“From the inside sales organization all the way up to the C-suite, the game has changed and has led this transformation. This acquisition is a beautiful marriage of shared vision, expertise, solutions, and last but not least, people,” Michael Howard, CEO of C9, said in a statement. “We have always looked upon InsidesSales as a brother in arms in not only empowering and accelerating sales, but unlocking human potential to change the very nature in the way people work together. I’m honored and proud to be part of this team, all the more so as it propels both our employees and our customers to reach new levels of success and breakthroughs.”

Published 5/28/2015

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