We are super excited about bringing the two teams together. The Fit team has a lot of strengths where we have weaknesses, so our current clients as well as the Fit clients will benefit from a much stronger team as well as higher quality strategy and fulfillment of services.

If you watch Mad Men, then you’re no stranger to business mergers. Some go well, some don’t, some end with a British dude’s foot getting destroyed by a lawn mower.

Lawn mowing aside, mergers provide the chance for agencies to truly consolidate power — weaknesses are turned to strengths, limitations to opportunity.

That’s why Fit Marketing is merging into Stryde, because the only thing better than two successful companies is one super-successful company.

Dave Bascom (CEO), Owen Fuller (Founder) and I have been talking about a merger off and on for about the last year,” Stryde Co-Founder Greg Shuey said. “Dave and I worked together at SEO.com and have similar philosophies in how we approach marketing and run agencies so it really just made sense to finally do a deal. We are super excited about bringing the two teams together. The Fit team has a lot of strengths where we have weaknesses, so our current clients as well as the Fit clients will benefit from a much stronger team as well as higher quality strategy and fulfillment of services. We, as well as our clients, are especially excited about adding video creation services to our offering.”

Published 5/13/2015