Historically, setting up a customer experience program, implementing a technology, and driving revenue growth through customer satisfaction has been very hard and service intensive because of technology shortfalls. We’re changing that, and the addition of Statwing is just one more piece of the puzzle.

We have big news from the Provo area. No, Bronco Mendenhall has not returned to open a dirty soda shop on Center Street but it’s exciting nonetheless — Provo-based Qualtrics has acquired San Francisco-based StatWing.

“Our mission at Qualtrics is to democratize customer experience. Historically, setting up a customer experience program, implementing a technology, and driving revenue growth through customer satisfaction has been very hard and service intensive because of technology shortfalls. We’re changing that, and the addition of Statwing is just one more piece of the puzzle,” Ryan Smith, CEO of Qualtrics, said in a statement. “In today’s business environment, employees across the organization must be able to analyze data, draw insights, and predict customer needs to drive revenue growth. The combination of Qualtrics and Statwing is allowing organizations to reach a level of insight they have never had access to before — it’s incredibly simple and can be used by anyone.”

At this point you should be very familiar with Qualtrics, one of several private Utah companies valued north of $1 billion. StatWing enters the equation with software that simplifies data analysis, an understandably useful tool for those interested in climbing the mountains of customer experience data available in the Qualtrics Insight Platform. The end result? Users won’t need a PhD to find and act on relevant data.

Published 5/26/2016