Mercato has supported our team since day one and brings a wealth of strategic insight through its prior experiences with leading consumer brands and functional expertise around sales channel optimization.

Hitch up your pants and proudly show off those Stockton-to-Malone socks — Stance has announced a $30 million Series D round led by Mercato Partners with participation from August Capital, Kleiner Perkins Caufield Byers, Menlo Ventures, Shasta Ventures, and Sherpa Capital.

“We are excited for the road ahead and our bolstered relationship with Mercato,” Jeff Kearl, CEO of Stance, said in a statement. “Mercato has supported our team since day one and brings a wealth of strategic insight through its prior experiences with leading consumer brands and functional expertise around sales channel optimization. Building a premium brand is a deliberate effort that takes time. Our team feels like we are in early innings, but this financing will enable us to more quickly activate our plans for rapid expansion to reach new customers and to better serve our existing, loyal customer base.”

Stance has built their brand on a personalized selection of socks that channels the essence of individuality, a catalog that includes offerings from Rihanna, Allen Iverson, and Kassia Meador. An extra $30 million will help boost that catalog, so I’m going to make a humble request that Aaron Rodgers mustache gets some socktime. Please and thank you.

Published 4/28/2016