We’re an industry-specific CRM (customer relationship management) for companies that need to track people and vehicles. There are so many reasons that it’s unique. If you go to any of our constituents, they generally have three or four software products that they use. We’re able to take them to a single platform.

This isn’t groundbreaking knowledge, but it’s true nonetheless — the better a company treats its customers and employees, the more successful that company will be. Think back to the last time you were mistreated by a business, whether by lack of competency or useless procedures. You definitely swore you would never deal with that company again and you probably left mean messages and/or one-star reviews on their Facebook page. Now more than ever, consumers and employees expect to be treated not only well, but efficiently as possible.

There are many industries that still lag behind the times when it comes to customer relationship management tools. These industries have stayed afloat on a raft made of endless paperwork, manual sorting of files, and a constant fight to keep track of everything. No more. It’s 2015 and there are much easier ways of encouraging positive, efficient interaction between company, employee, and consumer.

Ever heard of Omadi Mobile Management? Well, you’re about to.

“We’re a full platform,” Scott Petersen, co-founder and CEO of Omadi, told Beehive Startups in a recent interview. “We’re an industry-specific CRM (customer relationship management) for companies that need to track people and vehicles. There are so many reasons that it’s unique. If you go to any of our constituents, they generally have three or four software products that they use. We’re able to take them to a single platform.”

Omadi isn’t Petersen’s first dance in the entrepreneurial space. In addition to being the Managing Director for The Rollins Center for Entrepreneurship and Technology at BYU since 2010, he has played a role in building seven different companies over the past 30 years.

When a friend approached with an idea for a cloud-based software platform for the towing industry, Petersen took the idea and ran. After expanding the concept to encompass four different industries — towing, vehicle recovery, security, transportation — Omadi was born with a soft launch in January 2014.

“It’s highly customizable,” Petersen said. “It’s object-based with drag-and-drop, very configurable, and allows us to move into different industries and perform the same basic functions. We’ve done numerous integrations that allow us to be able to do — at least for small companies — everything from accounting to billing and invoicing to dispatch.”

Is increasing employee efficiency while also providing transparency and flexibility to customers a good thing? Omadi sure thinks so and they aren’t alone — Peak Ventures recently led a $700,000 seed round that gives Omadi opportunity for more growth.

“Our product has evolved in incredible ways,” Petersen said. “The beautiful thing is, our platform was built in such a smart way to be able to allow easy configuration without having IT professionals. Our individual businesses, according to their own innovation, are able to engineer parts of the software to their own specs. Many of them have innovated so that the software has become very unique to them, the things that make them unique as a business they’re able to incorporate and give themselves competitive advantages based on their ability to innovate and think.”

For the time being, Omadi will concentrate on being the evolutionary extension of old-school pen-and-paper tracking. In a modern world demanding modern answers, Omadi is moving CRM software towards a much brighter, more efficient future.

“From a functionality and features standpoint, it’s very robust,” Petersen said. “It allows users to be able to get reports from anything they need about their business and allows them to manage their business much more intelligently.”

Published 9/17/2015