Jazwares is known for delivering truly creative toys and for interfacing with fans in meaningful, authentic, and innovative ways.

You know who Wildworks is, because we recently wrote an article chronicling their fun-loving, child-focused, gamified ways (added bonus: it also features awesome love letters from children addressed to WildWorks). Over 35 million kids partake of Wildworks gaming beauty including the recently released Animal Jam — Play Wild! app, exploring the worlds of science and nature through the lens of customizable animal avatars.

You might not know who Jazwares is, but that’s okay — I’m here to gently guide you down the path to comprehension. They’re based in Florida, specializing in creating toys and consumer electronics in the licensed product industry. Using their expertise, Jazwares works with a wide variety of entertainment properties to bring affordable toys to market, including Minecraft, Plants vs Zombies, and Star Wars.

So what does it all mean? It means that Wildworks is announcing Jazwares as the toy partner for the Animal Jam brand, so children everywhere can enjoy their favorite characters as figurines. Also, we’re hoping this means more heart-warming child love letters are going to be written because that’s never a bad thing.

“Jazwares is known for delivering truly creative toys and for interfacing with fans in meaningful, authentic, and innovative ways,” Clark Stacey, CEO of WildWorks, said in a statement. “That was extremely important to us. They really understand Animal Jam and they came to us with some fantastic ideas. We are excited to help them develop a line that we believe will bring the world of Animal Jam to life, opening up a whole new way to play and experience the game.”

Published 10/16/2015