We believe Workfront and our new logo are apt symbols of the enterprise-wide visibility and power we bring to our customers.

For anyone wondering about those ambiguous I-15 billboards claiming “The Lion Is Coming”, now you know what the fuss is all about.

To better describe their global rise and express growing power in the enterprise work management space, AtTask has changed its name to Workfront.

“After significant market research, brainstorming and refining, we’re proud to announce our new name,” VP of Corporate Development Greg Peterson said via email. “We believe Workfront and our new logo are apt symbols of the enterprise-wide visibility and power we bring to our customers.”

With clients including Cisco, HBO, Adobe, and REI, the name change will better allow Workfront to project a brand centered on collaboration, strength, speed, vision, efficiency, communication, and inspiration — the seven reasons you want a lion on your side.

*To learn more, check out *www.workfront.com.

Published 1/21/2015