We’re delivering powerful and scalable automated tools for sales and marketing professionals that overcome buying dysfunction and drive the agreement they need to get profitable deals done quickly.

Yes, I know this news broke on April 5. Yes, I know that was a week ago and every outlet on earth has already covered this. Yes, I know that I’ve failed to do my job — write about Utah tech and startup news — in a very public and humiliating manner, I’m basically the Jordan Speith of Utah right now.

That being said, I choose to look at this article as being fashionably late to the party, a week-old reminder that one of Utah’s companies just went through some exciting changes — not only did DemoChimp rebrand as CONSENSUS, they also announced the closing of a $4.2 million Series A round led by Peak Ventures with participation from CEB and Nobutaka Mutaguchi.

“CONSENSUS describes our customers’ needs and the value we deliver, all in a single word,” CEO Garin Hess said in a statement. “We’re delivering powerful and scalable automated tools for sales and marketing professionals that overcome buying dysfunction and drive the agreement they need to get profitable deals done quickly.”

We already wrote about DemoChimp’s journey to build buying consensus, so it seems reasonable that they’ve chosen to move forward with CONSENSUS as their newly-selected moniker. The new funding round will supplement a $2.8M seed round raised in April 2015 (also led by Peak Ventures) as CONSENSUS moves forward with a different name, using the same process of personalized and interactive demo videos to build buying consensus.

“We’re excited to be increasing our investment in CONSENSUS,” said Sid Krommenhoek, Managing Partner at Peak Ventures. “This company represents precisely the kind of insight-driven sales acceleration and marketing leverage that growing businesses of all sizes need. Solving the problem of buying dysfunction represents a significant market opportunity.”

Published 4/12/2016