The combination of Experticity and ReadyPulse provides a powerful, simple solution for marketers to infuse social proof into every phase of the consumer buying journey — from online social awareness to in-store purchases.

It’s April, which also means it’s merger season — Salt Lake City-based Experticity has merged with ReadyPulse and now the world has a super-duper influencer company to deal with.

“Consumers are actively turning away from traditional advertising, seeking their own information about what to buy,” Tom Stockham, CEO of Experticity, said in a statement. “To tap into the true power of influencer marketing, brands can’t buy a one-time post on the equivalent of a social billboard. Instead, they need to make genuine connections with passionate experts who are inspired by the brand and go on to inspire others about what to buy and how to get the most out it.”

ReadyPulse will move forward as an Experticity company, while both will continue to concentrate on the unique strain of marketing that combines brands and real-life influencers.

“It’s clear that people trust people, not ads. The combination of Experticity and ReadyPulse provides a powerful, simple solution for marketers to infuse social proof into every phase of the consumer buying journey — from online social awareness to in-store purchases,” said Dennis O’Malley, CEO of ReadyPulse.

Published 4/6/2016