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Marketware Raises $1.4 Million From EPIC Ventures and Peak Ventures

The Marketware platform provides real value in the form of higher revenue and lower costs to healthcare providers.

Marketware, a Utah-based startup specializing in relationship and business intelligence solutions for healthcare providers, has raised $1.4 million in a seed round led by EPIC Ventures.

Peak Ventures also participated in the round, investing $400,000.

“The Marketware platform provides real value in the form of higher revenue and lower costs to healthcare providers,” Sid Krommenhoek, Partner at Peak Ventures, said in a statement. “We’re excited to be backing the Marketware team who bring a high level of energy and decades of experience to solve this problem.”

In a statement announcing the funding, Marketware CEO Bryce Bartel said healthcare organizations can no longer afford a “built it and they will come” approach.

“Physician outreach programs, which produce referrals, are no longer optional. They are necessary,” said Bartel. “The investment by Peak Ventures will help us scale our outreach programs and grow our business. Peak is not your typical investor. As entrepreneurs themselves, Peak understands the needs of early-stage businesses and is fully committed to growing the business with us.”

Published 1/6/2015