Molio is set to transform video marketing by enabling brand building and product launch qualification in a disruptive way.

If you’re one of the 65 million people who have viewed Orabrush ads online, you know the power of online marketing. To further their exploits into the online advertising space, Orabrush has launched Molio — an online video marketing business and independent company — with a $3 million Series A funding round.

The funding was led by Greycroft Partners, with help from True Ventures, Subtraction Capital, Advancit Capital, and Peak Ventures.

“Molio is set to transform video marketing by enabling brand building and product launch qualification in a disruptive way,” Dana Settle, co-founder and partner of Greycroft said in a statement. “With its stellar management team and technology base, Molio is poised to become an industry leader in video marketing. We are excited for both new and established brands to benefit from Molio’s differentiated programmatic approach.”

Published 2/3/2015