This week we are talking with Morgan Lynch, founder and CEO of Needle. Morgan started his career working in marketing at InsurQuote. Then he started graphics arts company Logoworks which he sold to Hewlett Packard for $60 million in 2007. He started Needle in 2009. They are helping ecommerce companies improve sales through using fan advocates. The company has raised about $20 million from Rembrandt Ventures, Shasta Ventures and Kickstart Seed Fund.