Wondering how your company’s reputation will survive in a world with ever changing media standards? Listen as Ruth Todd, Nu Skins Chief Reputation Officer, discusses how her company has sustained their reputation for being a global force for good. Operating in around 50 countries around the world, Nu Skin uses their products and resources to empower people to improve lives. There is no doubt the company’s dedication to its mission, and its founders desire to make the world a better place has helped amplify their global reputation and success exponentially.
A BYU Alumni, Ruth has worked as a reporter and anchor at KTVK in Phoenix, Arizona as well as the ABC and CBS stations in Washington, D.C. Having also been an official spokesperson for The Church of Jesus Christ of Latter-day Saints, Ruth’s offers educated and well proven advice on how to maneuver the ever-changing media industry. Listen as she discusses the power of personalization, customization, and most of all, authenticity.
