As Purch continues to innovate around ways to serve shoppers, the way that they shop and research products, ShopSavvy is an absolutely natural strategic fit with what we are doing.

The last we saw of Purch, they had just announced a $135 million Series C round from Canso Investment Counsel in June. What does a company do with nine digits worth of money? Buy other companies, obviously.

Today, Purch is announcing the acquisition of ShopSavvy, one of the largest mobile shopping apps in the world. Christmas might not be until next week, but it’s never too early to start unwrapping presents.

“ShopSavvy has a fantastic team and fantastic technology on the back-end and front-end,” said Doug Llewellyn, COO of Purch. “As Purch continues to innovate around ways to serve shoppers, the way that they shop and research products, ShopSavvy is an absolutely natural strategic fit with what we are doing. More and more people are using mobile phones to research products and understand pricing. ShopSavvy has been doing this for many, many years — longer than we have been working on mobile — so it is a great fit to bring them under the umbrella of Purch.”

Shopsavvy now joins the list of recent Purch acquisitions (Active Junky, Consumr, AnandTech) that signal a growing presence in the digital tech publishing industry. With offices spread across Europe and the United States (including Ogden, Utah) and a strong focus on bolstering their mobile strategy, look for the expansion to continue.

“There’s an enormous shift to mobile product research and mobile commerce,” Llewellyn said. “As we’re building a commerce enablement platform that helps connect buyers, sellers, and products, it makes a lot of sense to focus on mobile as a big part of our go-forward strategy.”

Published 12/17/2015