Every modern marketing team and agency needs online proofing in order to deliver more content, for more channels, in less time, without sacrificing quality, brand integrity, client satisfaction, or results.
Lehi-based Workfront (formerly known as AtTask) has acquired ProofHQ.
“Every modern marketing team and agency needs online proofing in order to deliver more content, for more channels, in less time, without sacrificing quality, brand integrity, client satisfaction, or results,” Eric Morgan, CEO Of Workfront, said in a statement. “We are committed to delivering solutions that meet those needs and we see proofing as an essential part of a comprehensive marketing work management suite. Our acquisition of ProofHQ, the leader in this space with more than 2600 customers, adds essential capabilities to our already-broad offering as we provide marketing teams and agencies with a single system to prioritize, plan, and manage work.”
The merger makes plenty of sense — Workfront prides itself on being the leading provider of cloud-based Enterprise Work Management solutions, while ProofHQ is known as the global leader in online proofing. Think of it as the Jay Z-Beyonce union for cloud-based startups, minus the divorce rumors.
“Online proofing is the bridge between creative design and customer engagement. Combining ProofHQ with Workfront will provide our customers with immediate value via access to an integrated workflow solution to support their high velocity marketing activities,” Mat Atkinson, CEO of ProofHQ, said in a statement. “We see significant value for all of our current and future customers.”
Published 7/23/2015
