Together, we intend to build on our market leadership to deliver great products, advance the brand strength, and increase our global presence in mobile accessories.

Salt Lake City-based ZAGG has acquired mophie for $100 million, a union of two industry leaders in the mobile accessories space.

“ZAGG and mophie represent two companies with strong brands and shared values,” Daniel Huang, CEO of mophie, said in a statement. “The rationale for the merger is powerful and the combination enhances each company’s growth strategy while offering a truly compelling value proposition. Together, we intend to build on our market leadership to deliver great products, advance the brand strength, and increase our global presence in mobile accessories.”

This seems like a reasonable pairing, mainly because one company is spelled with all caps and the other is spelled in all lower case. Or maybe it’s because one company has been very successful making Invisible Shield screen protectors and the other has been very successful creating battery packs and cases for smartphones. Regardless of your line of logic, it’s safe to say that this merger makes sense.

“This strategic combination of two industry innovators with complementary product, brand and distribution platforms will enable us to deliver increased value for our customers and shareholders,” said Randy Hales, CEO of ZAGG. “We see numerous opportunities to drive revenue growth and increase profitability by leveraging the strengths of both organizations to strengthen product development, improve brand presence, and expand distribution.”

Published 2/3/2016