Adobe acquires Neolane in $600 million deal

Silicon Slopes Silicon Slopes 
1 min read
Adobe acquires Neolane in $600 million deal

New-location-of-Adobes-office-in-Lehi1

By Joey Ferguson

LEHI — Adobe Systems purchased Paris-based Neolane, creators of maketing campaign management software, for about $600 million in cash, according to a statement on the company’s web page.

“The acquisition of Neolane brings critical cross-channel campaign management capabilities to the Adobe Marketing Cloud,” said Brad Rencher, senior vice president of Adobe’s digital marketing business, in a statement.

Neolane’s software aggregates online and offline marketing data, allowing marketers to deliver personalized campaigns.

This is Adobe’s sixth digital marketing acquisition. Others include Omniture, Day Sofware and Demdex.

Silicon Slopes

Silicon Slopes

The above article was written, edited, and reviewed with AI assistance by experienced Silicon Slopes journalists and researchers to produce the most accurate and highest-quality information.
Press ESC to close.
You've successfully subscribed to Silicon Slopes Newsroom
Great! Next, complete checkout to get full access to all premium content.
Error! Could not sign up. invalid link.
Welcome back! You've successfully signed in.
Error! Could not sign in. Please try again.
Success! Your account is fully activated, you now have access to all content.
Error! Stripe checkout failed.
Success! Your billing info is updated.
Error! Billing info update failed.