Adobe acquires Neolane in $600 million deal


By Joey Ferguson

LEHI — Adobe Systems purchased Paris-based Neolane, creators of maketing campaign management software, for about $600 million in cash, according to a statement on the company’s web page.

“The acquisition of Neolane brings critical cross-channel campaign management capabilities to the Adobe Marketing Cloud,” said Brad Rencher, senior vice president of Adobe’s digital marketing business, in a statement.

Neolane’s software aggregates online and offline marketing data, allowing marketers to deliver personalized campaigns.

This is Adobe’s sixth digital marketing acquisition. Others include Omniture, Day Sofware and Demdex.

Adobe acquires Neolane in $600 million deal
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