Voxpopme: Real-time Feedback from Real-life Consumers

Think about the last time you received feedback from someone via voice call, text, or email. Whether it was asking a friend what they thought about your recent party or checking with a coworker on some reports, you weren’t able to see their facial expression and body language, and probably couldn’t get the full effect of what that person thought. Now think of the last time you asked for feedback in person, or used a face-to-face visual calling method such as FaceTime or Skype. You were able to show off your baby, surprise your mom, or perhaps see some frustration on your coworker’s face when she said the report was “ok”. Visual feedback is one of the newest and most effective forms of feedback, and Voxpopme is bringing it front and center.

Founded in 2013, Voxpopme helps its customers by getting real-time feedback from consumers, analyzing it, and putting it in a format that helps brands better understand consumer opinions and behavior. In a time when indirect sales can make or break a business, visual feedback creates a whole new facet of consumer insight. The creators of Voxpopme found that in a world where video is becoming the predominant method for communication, consumers loved the idea of giving feedback by recording a video speaking directly to brands. These videos were more honest, and delivered much more context about their experiences and opinions than text alone. Voxpopme takes the visual feedback and analyzes it automatically, giving brands information on how their products or services are being received by consumers.

Voxpopme’s SaaS platform is in high demand, and they recently closed a $9M Series A1 equity financing led by Origin Ventures. This funding allows Voxpopme to grow their team, improve their product, and build awareness around the technology. The good news is that a lot of this growth will happen right in their Salt Lake City office.

Voxpopme’s founders, originally from the UK, quickly recognized the tech potential in Salt Lake City. “There’s a lot of talent in the SaaS and tech space of Salt Lake, and it’s a great hub for us,” says CEO and Founder Dave Carruthers. A growing company means more jobs for Utah, and that’s always a good thing.

What started as Thursday night chats around pizza after a long work day became the world’s #1 video insight solution, and Silicon Slopes couldn’t be more pleased to welcome the upward growth of Voxpopme. To learn more and see video feedback in action, visit voxpopme.com and read the recent press release here.

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