In this episode of Meat & Potatoes, Garrett Clark meets with Founder of Cinch, Justin Rae. In their discussion, they delve into the world of target marketing and share innovative marketing strategies that can help any mid-market company compete with major corporations.
Based out of Draper, Utah, Cinch is revolutionizing the way mid-market companies connect with their customers. Through its cutting-edge technology, Cinch seamlessly integrates with a business's point-of-sale (POS) system, allowing for effortless transaction tracking and personalized communication.
During this conversation, Garrett and Justin explore the business model of Cinch Marketing and how it empowers businesses to engage with their customers on a whole new level. They discuss how the integration of POS data enables Cinch to send targeted emails or text messages, reaching customers with tailor-made offers, promotions, and relevant updates. Also in this interview, Justin shares his insights, experiences, and challenges encountered while building a company that bridges the gap between businesses and their clientele.
For more insights on the innovative world of target marketing, please follow the link below:
Meat & Potatoes Podcast is Silicon Slopes longest standing podcast show. The podcast highlights Utah startups and celebrates, promotes, and features business leaders within and outside the Silicon Slopes community.
