In this episode of the Meat and Potatoes, Garrett Clark sits down with Bestselling Author and Entrepreneur, Joseph Vogel. Joseph is also the Founder and Owner of Timpanogos Hiking Co, an outdoor apparel company. In their conversation, they delve into the founding story of Timpanogos Hiking Co. and the challenges the apparel company has undergone since its founding.
Outside of running Timpanogos Hiking Co., Joseph has published multiple critically-acclaimed books, including Man in the Music: The Creative Life and Work of Michael Jackson (Vintage), This Thing Called Life: Prince, Race, Sex, Religion, and Music (Bloomsbury), and James Baldwin and the 1980s: Witnessing the Reagan Era (University of Illinois Press).
His work has appeared in The Atlantic, Forbes, The Guardian, Slate, and the Boston Review, among other publications. His articles have also been published in a number of peer-reviewed journals, including the James Baldwin Review, the F. Scott Fitzgerald Review, The Journal of Popular Culture, The Journal of American Culture, and the Journal of Popular Music Studies.
In their conversation, Joseph recounts the origins of Timpanogos Hiking Co. and how it all began with a powerful desire to reconnect with the beauty of Utah. With a longing to return to his roots, Joseph embarked on a mission to create a brand that could seamlessly blend his love for nature with his passion for design. The result? A collection of outdoor apparel that not only showcases the splendor of Utah's natural wonders but also encourages wearers to embrace the outdoors with open arms.
Garrett Clark and Joseph Vogel explore the challenges and triumphs of building a brand that resonates with adventurers, nature enthusiasts, and art aficionados alike. They discuss the artistry behind translating the essence of landscapes onto clothing and how these designs become a conduit for fostering a deep sense of connection with the environment.
Tune in to this episode of Meat & Potatoes as Garrett and Joseph take a deep dive into the soul of Timpanogos Hiking Co. Prepare to be inspired by Joseph's entrepreneurial journey, which beautifully intertwines his passion for outdoor exploration and his unwavering commitment to artistic expression. Whether you're a seasoned hiker or an armchair traveler, this conversation will ignite your sense of wanderlust and leave you yearning to experience the wonders of Utah's natural beauty.
For more insights, please watch the full conversation here:
Meat & Potatoes Podcast is Silicon Slopes longest standing podcast show. The podcast highlights Utah startups and celebrates, promotes, and features business leaders within and outside the Silicon Slopes community.