When you move into a new home, it's usually a simple process to change the utilities into your name. You call the local power company, give them a name and proof of residence, and accept the ensuing charges. It's not like you have a choice, right? Hopefully, you're soon to be wrong.

What if you don't have to accept the monopoly that power companies thrive on? In normal circumstances, you can't negotiate rates, shop around, or dictate what happens with your power bill, but solar is hoping to put those days behind us. Lumio, a solar startup launched in late 2020 who, in less than a year, has risen to massive success.

At the helm of Lumio is newly appointed CEO Greg Butterfield, who has played major roles in companies like Novell, Word Perfect, Vivint Solar, Workfront, and Domo. Having been part of over 30 successful companies, including 12 of those at over $1 Billion valuation, Greg is a powerhouse of knowledge, ready to take the industry to unicorn levels.

"If you look at what has happened with power, fifty years ago we had a coal burning power plant, but today we still have coal burning power plants even though 35% of all the pollution in the air- and we deal with the inversion in Utah- is caused by coal burning power plants," Greg said. "We're committed to decentralizing power and giving people a more personal solution to help them create, store, and manage their electricity."

The use of solar energy has seen a sharp uptick in the last decade, and with over 170 billion square feet of home rooftops in the U.S., there's a literally a lot more room for improvement. Installation of solar panels on new construction can be built into the mortgage so homeowners barely even notice a difference- especially compared to the rising cost of traditional electricity.

With an impressive executive team, Lumio has chosen Utah as their global headquarters, with a $120 million dollar expansion plan and an additional 3,697 jobs. Jobs for Utah, yes, but also jobs across the nation, with an anticipated 250,000+ positions to fill. Lumio is working with the Utah Governor’s Office of Economic Opportunity on the expansion project to ensure a win-win situation for all.

Lumio is looking, perhaps more than achieving success, to help people take charge of the way they manage electricity. To make an impact in their local, national, and global communities. Lumio isn't just selling solar panels- they're turning solar into something that is user friendly, affordable, and technologically advanced. Smart software coupled with intelligent energy creation and management is what sets them apart, plus the drive to make a difference in the world at large.

With extreme weather conditions and significant changes in the earth's climate, it's obvious that things need to change. "It's not just about making money, it's about making a difference," Greg said. "We're really excited to do this."

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